»We have a responsibility with the imagery we put out there« › PAGE online
London-based Dada Projects demonstrates the atmospheric heights to which 3D design can rise, leaving male-dominated aesthetics and stereotypes far behind – as well as common approaches to AI.
How can AI predict cyclones, precipitation levels and potential floods? 3D studio Dada Projects visualizes this in its own lyrical way: with color shifts and in slow-motion images layered with stylised data
Christina Worner has lived in London for more than ten years, graduated from the Royal College of Art, and founded her studio Dada Projects in 2021. Since then, the studio has caused a stir not only through its commitment to women in CGI, but above all through its own 3D motion design, which goes far beyond the usual male aesthetic and creates a very distinctive artistic language.
It makes brutalist architecture shimmer like nature, transports self-driving cars into fantasy worlds and – as most recently in its visualisations for Google DeepMind – finds unique images for AI.
We spoke to founder Christina Worner and Alice Shaughnessy from operations and production about diverse visual worlds and a wandering mind, the significance of imperfections – and how AI and sustainability actually match.
PAGE: Let’s talk about women first. Because a crucial part of your identity is that you are a female-led 3D motion studio.
